Frequently Asked Questions
Working with Greenhouse Media Consulting
What does Greenhouse Media Consulting do?
Greenhouse Media Consulting provides commercial growth, circulation and distribution strategy for magazine publishers. The work focuses on helping publishers make informed decisions regarding pricing, channel mix, revenue, and operational priorities, particularly in complex retail and subscription environments.
Who do you typically work with?
We work with professional magazine publishers, including independent publishers and multi-title publishing groups. Engagements are usually with owners, managing directors, CEOs, commercial leads or senior editorial leaders responsible for commercial performance.
Do you work with publishers outside Australia?
Our primary focus is Australia and New Zealand. We occasionally support publishers in other markets where the commercial challenges and market dynamics are comparable.
Discovery and how engagements begin
What is a commercial discovery?
A commercial discovery is a structured, paid engagement designed to diagnose circulation, pricing and distribution challenges before any further work is scoped. It replaces assumptions with evidence and provides clear, prioritised recommendations on next steps.
Why do you start with discovery rather than a proposal?
In publishing, surface problems often mask deeper commercial or structural issues. Starting with discovery reduces the risk of investing time and money in solving the wrong problem and allows recommendations to be grounded in the realities of the business.
Is discovery always paid?
Yes. Discovery is a standalone, paid engagement that reflects the strategic value of diagnosis and risk reduction. Any subsequent work is optional and clearly scoped.
Scope and ways of working
Do you provide both implementation support and advice?
Yes. Following discovery, work may continue as a defined project, a phased programme or an ongoing advisory retainer, depending on the needs of the publisher.
Do you work with internal teams?
Yes. Engagements often involve working closely with commercial, circulation, editorial and operations teams to ensure recommendations are practical and aligned across the business.
Do you replace in-house circulation or commercial staff?
In most cases, no. The role is to provide an independent commercial perspective and support decision-making alongside internal teams.
However, in some situations, Greenhouse Media Consulting may temporarily fulfil or supplement an internal commercial or circulation role, particularly during periods of transition, capability gaps or structural change. In these cases, the focus remains on stabilising performance, clarifying priorities and strengthening internal capability over time.
Fit and next steps
How do I know if this is the right fit?
If you’re facing uncertainty around circulation, pricing, distribution or where to invest next, a commercial discovery is usually the best place to start. It provides clarity before decisions are made.
What is the next step if I’d like to explore working together?
The next step is to start with a commercial discovery. You can outline your situation via the enquiry form, and we’ll confirm suitability and next steps.