MAGNIFY for Publishers
Make sharper print, allocation and issue decisions today.
MAGNIFY helps magazine publishers improve issue performance by combining AI-assisted analysis with decades of publishing, circulation, retail and distribution experience.
Whether you publish a single title or a portfolio across multiple markets, MAGNIFY leverages the key factors that shape issue performance.
What MAGNIFY does
Most decisions are made after the numbers come in. MAGNIFY moves the most valuable conversations earlier, while there is still time to change the print run, the allocation, the cover or the price.
In practice, that means clearer answers to the questions publishers face every issue: how many copies to print, where to send them, whether the cover is doing its job, and where the profitability could be improved.
What MAGNIFY helps with
Print-run, allocation and availability review
Out-of-stock, missed-sales and sales preservation analysis
Sales efficiency by retailer, channel or market
Issue profitability and cover price review
Cover, buyer-promise and audience alignment review
Retailer and range review support
How it works
MAGNIFY combines data, AI-assisted analysis and publishing-specific judgment.
It reviews the relationship between sales, supply, pricing, cover performance, and audience relevance, recognising that issue performance is rarely explained by a single factor. Results usually reflect the interaction between supply, demand, availability, retail execution, issue promise and audience mood.
The aim is to identify the levers most likely to influence performance next time, and to recommend specific changes a publisher can act on.
What changes for publishers using MAGNIFY
Issue-level decisions have become harder and more expensive to get wrong. Print costs and freight have risen. Retailer expectations have tightened. Cost-of-living pressure is reshaping buyer behaviour at retail
MAGNIFY helps publishers see the economics more clearly, understand what is driving performance, and act on the right things sooner.
Current availability
MAGNIFY is offered through consulting-led engagements and projects, configured to each publisher's titles, data, markets and commercial priorities. Access is not self-serve.