Magazine Cross-Platform Audience: Dec 2025
Roy Morgan has released its Magazine Cross-Platform Audience results for the 12 months to December 2025, showing how selected Australian magazine brands reached audiences across print, digital, app and Apple News.
Roy Morgan defines Cross-Platform Audience as the number of Australians who have read or accessed individual magazine content via print, web or app, including access via Apple News. The cross-platform results are four-week estimates, in line with traditional digital measures. This means they should not be treated as the same metric as print average issue readership.
More than 14.5 million Australians read magazines in print or online
Roy Morgan reported that over 14.5 million Australians aged 14+, equal to 63% of the population, read magazines in print or online via the web or an app in the 12 months to December 2025.
The survey was based on Roy Morgan Single Source data from 64,960 Australians aged 14+ in the 12 months to December 2025.
Roy Morgan also reported that nearly three-quarters of this cross-platform magazine audience, over 10.7 million people, read print magazines.
Better Homes and Gardens leads total cross-platform audience
Better Homes and Gardens recorded the largest total cross-platform audience among the listed magazine brands, with 1.978 million people. Its audience was made up of 1.593 million print readers and 459,000 digital readers.
Woman’s Day followed with a total cross-platform audience of 1.949 million, made up of 1.306 million print readers and 746,000 digital readers.
Eight magazine brands reached more than one million people cross-platform
Roy Morgan reported eight Australian magazines with cross-platform audiences above one million people.
These were Better Homes and Gardens, Woman’s Day, New Idea, The Australian Women’s Weekly, Take 5 Weekly, National Geographic, TV Week and Take 5 Bumper Monthly.
The top four all exceeded 1.6 million people: Better Homes and Gardens at 1.978 million, Woman’s Day at 1.949 million, New Idea at 1.686 million and The Australian Women’s Weekly at 1.660 million.
Digital audience changes the ranking picture
The cross-platform table shows the audience split between print and digital for each listed magazine brand.
For example, Vogue recorded 432,000 print readers and 515,000 digital readers, producing a total cross-platform audience of 922,000. Marie Claire recorded 235,000 print readers and 431,000 digital readers, producing a total cross-platform audience of 643,000. Time recorded 352,000 print readers and 497,000 digital readers, producing a total cross-platform audience of 832,000.
The top 10 cross-platform magazine audiences
Roy Morgan’s top 10 magazine cross-platform audiences for the 12 months to December 2025 were:
RankMagazine brandTotal cross-platform audience1Better Homes and Gardens1.978 million2Woman’s Day1.949 million3New Idea1.686 million4The Australian Women’s Weekly1.660 million5Take 5 Weekly1.419 million6National Geographic1.384 million7TV Week1.307 million8Take 5 Bumper Monthly1.121 million9House & Garden932,00010Vogue922,000
Roy Morgan states that the total cross-platform audience includes print average issue readership, digital website visitation and app usage in an average of four weeks.
